I like bourbon as much as the next guy. Scratch that. I like bourbon more than the next guy. Then again, bourbon is as popular as ever. My hope is that it’s not just a trend. Nevertheless, everybody seems to want to be involved with bourbon in some form or fashion. Everything from reclaimed bourbon barrel-turned furniture to bourbon-scented candles is available for the bourbon-loving consumer. My fiancee Carly bought me a bourbon scented candle from Bath & Bodyworks. Smells like butterscotch and caramel. Kind of nice. Anyway, I’d seen it all… or so I thought.
A few weeks ago I got an email asking if I wanted to be a part of a new program from Bulleit Bourbon & Noble Denim wherein they are overdying 50 pair of Noble raw denim jeans in a used Bulleit Bourbon barrel, then aging the jeans in said barrel for a month. A pair of jeans would be sent to me right before the holiday season.
“Well, that’s silly,” I thought. Then I thought some more. I like Bulleit Bourbon. I like wearing jeans. This could be interesting. Maybe the jeans pick up some of the charcoal color from the charred barrel? Maybe the jeans pick up a little of that bourbon color? This could be really interesting.
Below are a couple of videos from Noble Denim as the jeans start their “journey.” I’ll update this post as Noble posts more videos.