Bulleit bourbon and Noble Denim are once again getting together to release a denim jacket. A couple of years back, Bulleit first partnered with Noble Denim to produce raw denim, barrel-aged jeans. It sounded a bit silly at first, but they turned out to be the best looking, most comfortable jeans I own.
A close view of the new denim jacket from Noble Denim and Bulleit bourbon. Photo courtesy of Noble Denim.
While the price hasn’t been disclosed yet, these jackets will be available in limited numbers at NobleDenim.com, the Bulleit Frontier Whiskey Experience in Louisville, and select retail outlets starting mid-November.
Bulleit and Noble Denim are sending me a jacket, so I’ll share more information once it arrives. In the meantime, Bulleit and Noble Denim have released a teaser video.
Assuming you read my earlier post (and I know you did), you know about the barrel-aged jeans experiment between Noble Denim and Bulleit Bourbon. For the uninitiated, Ohio-based Noble Denim, known for their hand-crafted raw denim jeans, decided to age 50 pairs of their jeans in barrels that formerly aged Bulleit bourbon. This week Noble Denim is set to send me a pair. This is pretty exciting, to say the least. After I spend some time breaking the jeans in, I’ll post about them. In the meantime, take a peek at the entire process of making the jeans and the inspiration behind the experiment with the video and photos below. I gotta admit, they look pretty damn good.
I like bourbon as much as the next guy. Scratch that. I like bourbon more than the next guy. Then again, bourbon is as popular as ever. My hope is that it’s not just a trend. Nevertheless, everybody seems to want to be involved with bourbon in some form or fashion. Everything from reclaimed bourbon barrel-turned furniture to bourbon-scented candles is available for the bourbon-loving consumer. My fiancee Carly bought me a bourbon scented candle from Bath & Bodyworks. Smells like butterscotch and caramel. Kind of nice. Anyway, I’d seen it all… or so I thought.
A few weeks ago I got an email asking if I wanted to be a part of a new program from Bulleit Bourbon & Noble Denim wherein they are overdying 50 pair of Noble raw denim jeans in a used Bulleit Bourbon barrel, then aging the jeans in said barrel for a month. A pair of jeans would be sent to me right before the holiday season.
“Well, that’s silly,” I thought. Then I thought some more. I like Bulleit Bourbon. I like wearing jeans. This could be interesting. Maybe the jeans pick up some of the charcoal color from the charred barrel? Maybe the jeans pick up a little of that bourbon color? This could be really interesting.
Below are a couple of videos from Noble Denim as the jeans start their “journey.” I’ll update this post as Noble posts more videos.