Crown Royal’s latest release, Blenders’ Mash, might be its most controversial. Here’s the short version of the story: When it first hit shelves, the name on the label was Crown Royal Bourbon Mash. The name stemmed from what Crown Royal distillers and blenders internally called the bourbon-like mash bill of this whisky. Apparently that’s a big no-no here in the United States, where a whisky made outside of the country cannot use the word ‘bourbon’ on its label to describe it. The “Bourbon Mash” label was already TTB approved, but the government agency reversed its decision, causing Diageo, Crown Royal’s owner, to change the name to Blenders’ Mash.
Don’t let the label controversy detract from what’s inside the bottle.
This release kicks off the Crown Royal Blenders’ Series, which focuses on, er, blending. Produced at the Crown Royal distillery in Gimli, Blenders’ Mash features a blend of bourbon-like, corn-heavy whiskies aged in new and used oak barrels. It’s bottled at 40% ABV and available on shelves for about $28.
The nose is a bit subdued but nonetheless quite nice, featuring hints of vanilla pod, kettle corn, cinnamon toast, and a touch of toasted oak. The entry here is smooth, for lack of a better word. That rich and sweet profile Crown Royal is known for can be found here in spades, with hints of maple syrup and creamy vanilla leading the way. A bit of spiced green apples and sandalwood soon follows. The finish is rather clean, with notes of sweet caramel corn.
In terms of flavor, Blenders’ Mash sits perfectly in a world between Crown Royal and a standard bourbon, carrying over the “smoothness” the Canadian whisky is famous for. In other words, folks who like their bourbon without the bite would enjoy this whisky. However, don’t conflate “smooth” with “lack of character.” Blenders’ Mash is an enjoyable pour, one I don’t have to think too much about while drinking it. Recommended! 8/10
Thanks to Crown Royal for the sample. As always, all thoughts and opinions are my own.
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