Rebel Yell bourbon has been around since the mid-twenieth century. The brand that was once distilled at the famed Stitzel-Weller distillery has long since been owned by Luxco. For a long time it was relegated to the bottom shelves of liquor stores. Luxco is rebranding the line and are pushing to move it to a more premium level. Recently, they’ve expanded the Rebel Yell line to include a Rye whiskey and American whiskey. Today, we’re looking at the former. According to the label, this rye whiskey is distilled in Indiana at MGP and aged 24 months. Luxco is a non-distiller producer (NDP), and they make no bones about it.